Integration · Lifecycle
Braze
Audit-mode connector for the enterprise lifecycle platform. Reads via Events + Campaigns + Users APIs; each Braze A/B campaign becomes a Metapolicy ExperimentAssignment with assumed_uniform propensity. Outcomes from your tracked events. Same value prop as Iterable: doubly-robust lift on campaigns Braze itself reports as a frequentist average, with the cohort breakdown the platform doesn't ship.
The contract
What flows in
- REST API: Events, Campaigns, Canvases, Users
- Per-campaign A/B variant exports
What flows out
- DR + ESS readout per campaign / canvas
- CATE grid for the cohorts Braze's report averages away
- Disclosed assumed_uniform provenance
Setup
- 01Connect: paste your Braze REST API key (read-only scopes only)
- 02Pick the workspaces and campaign families to mirror
- 03Map outcome events to reward_spec — same machinery as the Iterable connector
- 04Sync cadence: 30 minutes, overridable per connector
When the customer already pays Braze five figures a month
Braze customers are sophisticated growth teams with budget but no in-platform causal layer. Audit-mode adds the doubly-robust readout without asking them to migrate — the lowest-friction wedge into a typically multi-month enterprise relationship.
Read-only. We never write campaigns into Braze.
Other lifecycle integrations
Wire Braze in a 30-minute call.
We pair with your engineer, ship the integration live, and run the first decision on your stack.